![]() Hopeful listeners can pay $10 per month for an Apple Music subscription or $9.99 for an iTunes download. But it’s missing one important signifier of a mixtape today: it’s not free. ![]() It’s been labeled a mixtape ( mostly by media outlets) largely because it’s a one-off project that exists outside of the album cycle. It will be available exclusively on the streaming service and on iTunes for one week before migrating to other services. On Sunday night, Drake premiered another mixtape, What a Time to Be Alive, (a collaboration with Atlanta’s foremost AutoTune trap savant Future), on Apple Music. The mixtape has always been what the artist needs it to be Drake signed to Lil Wayne’s label Young Money. In the following two years, Drake released two more mixtapes, Comeback Season and So Far Gone, the latter of which was available as a free download on Drake’s own website. Room for Improvement was released as a physical CD and was available to download for free on the popular mixtape hosting site DatPiff. At the time, Room for Improvement made little impact, but songs like the sleepy basement recording "Come Winter" and self-referential spoken-word interludes like "Drake’s Voice Mail Box #1" hinted at the sonic evolution of Drake. ![]() Titled Room for Improvement, it featured 22 tracks of bare-bones, radio-friendly rap. On Valentine’s Day, 2006, a 19-year-old rapper known as Drake dropped his first mixtape.
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